The Buzz

Mrs. Fields Cookie Dough Snacks Debut on QVC Nationwide

Our Cookie Dough Snacks were featured on QVC's Snack Attack segment
on Monday, August 3, 2009. You can view the segment on the QVC website.

Mrs. Field's Cookie Dough Snacks are also available at all Wegmans,
Tom Wahl's Restaurants and select Mrs. Field Stores.

New Cookie Dough Treats Available

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Mrs Fields cookie dough bites at various locations

Updated: Thursday, 08 Oct 2009, 6:49 PM EDT
Published : Thursday, 08 Oct 2009, 6:49 PM EDT

Mark Perrotte
Posted by Kate McGowan

BUFFALO, N.Y. (WIVB) - A Buffalo born company is rolling in the dough, thanks to a sweet addition.

Rich Products introduced Mrs. Fields cookie dough snacks on Thursday at the Walden Galleria.

Rich Products makes the cookie dough bites and debuted them at three local Mrs. Fields stores and also at Wegmans.

The bites are the sweet invention of a Rochester entrepeneur.

Donna Reeves-Collins from Rich's Consumer Brands Division said, "The percentage of the population that admits to eating cookie dough, which is about 65% that admit to it. This is the first, safe cookie dough to eat without eggs, without baking. Just eat and enjoy."

The cookie dough bites come in the flavors of chocolate chip and brownie chocolate chip.

Original Article can be found at: wivb.com

Joint Venture takes cookie dough national

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Source: Rochester Business Journal

RBJ Front Page March 12, 2010

We received front page coverage in the March 12, 2010 edition of the RBJ (Vol 25, No 51)

Mrs Fields Cookie Dough Snacks

Victor firm links with Rich Products; treats to hit Wal-Marts soon

by Andrea Deckert

Donna Reeves-Collins is expanding her cookie dough snack into the national market after partnering with a multibillion-dollar dessert business and a well-known cookie seller.

Reeves-Collins, founder and CEO of Cole & Parks Bakery Cafe and Coffee Co. in Victor, has partnered in a joint venture with Buffalo-based Rich Products Corp. and inked a licensing agreement with Mrs. Fields Original Cookies Inc. in Utah to sell Mrs. Fields Cookie Dough Snacks.

A push is under way to market the cookie dough snacks across the United States in various retail outlets. Starting next week, the treats will be sold in 250 Wal-Mart Stores, Inc. locations in the Southeast.

"We are in a very different place this year than we were a year ago." Reeves-Collins said. Rich Products logs annual sales of some $2.8 billion and sells more than 2,000 products in 73 countries. Mrs. Fields is one of the largest retailers of freshly baked, on-premises specialty cookies and brownies in the United States. The deals with Rich Products and Mrs. Fields have been signed over the last two years.

In 2006, Reeves-Collins launched DoughNuggs, a raw cookie dough snack that is egg-free, as an extension of the Cole & Parks business she started in 2003 wit her husband, William Collins.

Aware that people love to eat the dough — it is the second-most popular flavor of ice cream at Ben & Jerry's Homemade Inc. — Reeves-Collins realized that some have concerns about the raw eggs in the dough, so she set out to create a recipe that eliminated them.

Reeves-Collins set up shop at the Cornell Agriculture and Food Technology Park Inc. also called the Technology Farm, in Geneva.

The snack garnered local buzz, especially since it was made without eggs. Food safety related to raw cookie dough had been an issue in the industry, she said. Last year, for example, Nestle USA issued a raw cookie dough recall due to possible salmonella contamination.